WATCH: Mythical Agents And How To Find Them

Consider how to offer more to agents in order to find ones with sticking power who will fit in well with your brokerage.

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Today’s agent considers everything from great cultural fit, marketing resources, productivity tools and support when selecting a new brokerage to call home. Does yours fulfill their needs, or could you be offering more?

In a panel from Inman Connect New York called “Fantastic Beasts: The Mythical Agent and How to Find Them,” Chris Trapani, founder and CEO of Sereno Group Real Estate; Susan Fixsen, founder/affiliate broker of Pacific Oak Real Estate; and Munif Ali, CEO and president of Pacific Playa Realty, discussed how to make a brokerage unique and appealing to agents.

To hear more of the conversation, tune in to the video above.

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