Simon Sinek On Finding Your ‘Why’ In Real Estate


Take a deep dive into your business and the new factors shaping the future of real estate at Inman Connect New York, Jan. 28-31 at the Marriott Marquis in Times Square. With hundreds of speakers, engaging sessions and can’t-miss networking events, Connect provides unlimited opportunities for agents and brokers to cultivate and grow their business.

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Watch visionary thinker and best-selling author Simon Sinek, whose Ted Talk is one of the most-viewed of all time, help an audience of real estate professionals find their “why” — in other words, your reason for waking up in the morning and the thing that makes your friends, clients and colleagues connect with you.

“A ‘why’ is not ‘to help people find the home of their dreams,’” Sinek said onstage at Inman Connect New York 2018 in a session moderated by RealScout’s Andrew Flachner. “That’s just the job you do. Your ‘why’ is the thing that makes you who you are … your ability to articulate that in clear and compelling terms is a thing that actually creates a real relationship much more efficiently with a seller or a buyer.”

Finally, gain insights from his instant-classic book Start With Why, and learn about the movement encouraging people to do what inspires them.

Watch the full video above.

Meet the industry’s leaders, and join them as they debate, discuss and define the future of real estate at Inman Connect New York, Jan. 28-31 at the Marriott Marquis in Times Square.

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Thinking of bringing your team? There are special onsite perks and discounts when you buy tickets together. Contact us to find out more.





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